Not many people take time to consider how important titles are to their articles. But in fact, the title is often the make point or the break in point of any kind of writing. When at a book store, many people, just like you and me, will pick up a book simply based on the title. Today many magazines print their articles' titles directly on the covers in vying for reader's attention. Not to mention newspapers, if their headline is not cathy, with 20 or so layouts, readers will just move on to the page the does catch their eye. In short, the title can almost decide whether a article or essay will be read, or a newpaper, magazine or book will be bought. "It is all about the title, and the title had better be good[2]."

The term title here is defined as "an identifying name given to a book, play, flim, musical composition, or other work[1]". For example, "I am looking for books with the word 'writing' in the title".

Your Ideal Reader
Before writing, it is very important find out who you ideal readers are, in other word, determine your intended audiences.
"Consider how much more quickly words flow when you're writing an email to a friend versus creating a formal business presentation. When you have a specific recipient in mind, you have a much easier time communicating your ideas."
- from Why Create An Ideal Reader?
It is much more easier to start your wrting with a certain group of people and pitch the writing tone at the right level. "Your article title nees to immediately capture the interest of your intended audience and motivate them to read further."

Finish Your Article First
Many people feel that they cannot start an article or essay untile they have decided on the title. But the truth is that the title is usually the last thing to be decided upon since it often requires a full understanding of the article or essay to decide what title will best describe the article or essay. A title is like the main idea of the main idea of an article or essay. Also, keywords should always be included in the title.
Make Your Title Interesting & Attractive
Take a profesor grading his or her students' papers as an example. If he or she has sixty 2000-word-long papers to grade within two hours (that is two minutes per paper), it is impossible for he or she to read every paper word by word. To stand out from rest of the papers, an interesting and attractive title is necessary.Find out your keywords, then make them thought provoking or eye cathing. Especially when writing a book report, a title such as "Book Report About..." or "My View on...(the book's name)" will never do.
Make Your Title Short & Sample
A title should "offer readers a glimpse of the content with their first glance". Since you have only three seconds, a title with more than six words will distract readers' attention. Use your keywords, make it catchy but keep it short. You do want your acticle or essay to be easily remembered. Use sample, straight-forward words. No one wants to read an article or essay with a title that they cannot understand. For example, use "sample" instead of "succint".
Make Your Title Honest
Your title must be reflective of what the article or essay is about. There is nothing worse than reading an article or essay entitled "How to Write a Title” but only to find out it is actually about how to write outlines.
Use Superlatives or a List"Using words that suggest the easiest or the fastest way to do something is the likeliest way to catch a reader's attention." For example, The Best Ways to Improve Your Writing or The Fastest Ways to Start Your Writing. "Giving the reader an idea of how many points are in the article or essay will grab their attention as well". It also makes an article or essay more logical and well-organized. For example, Ten Things You Never Knew About Good Writing.